Cooking Club Logo

After a redesign of the Cooking Club magazine, it was evident that the club logo, which was used primarily on their website and email communications, didn't align with the new look of the magazine.

Through research, we determined that the  majority of Members referred to the Cooking Club of America as simply "Cooking Club". This aligned nicely with the magazine title of the magazine–Cooking Club.

But how would it be received? Would it be confusing? That problem was solved by using the same font for the club logo and the magazine logo–with a symbol of two overlapping pans in the form of C's, to differentiate the two.